Terms of service

PRIVACY NOTICE

Effective Date: September 12, 2026
Last Updated: September 12, 2026

Enchanta respects your privacy.

This Privacy Notice explains how Nina Bustamante, operating Enchanta (“Enchanta,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information when you visit enchantauniverse.com, purchase products, enroll in Velmere School of Magic, subscribe to communications or memberships, participate in promotions or community features, interact with us on supported services, or otherwise use Enchanta offerings (collectively, the “Services”).

This Notice applies to Enchanta and Enchanta-operated sub-brands and experiences, including Velmere School of Magic and future Enchanta properties, unless a different privacy notice is provided.

1. WHO CONTROLS YOUR INFORMATION

The controller or business responsible for personal information covered by this Notice is:

Nina Bustamante
Operating Enchanta
Henderson, Nevada, United States
enchanta.universe@gmail.com

2. INFORMATION WE MAY COLLECT

Depending on how you interact with Enchanta, we may collect:

Contact and Identity Information

This may include your name, email address, mailing or shipping address, billing address, telephone number, date or age information, username, and similar identifiers.

Order and Transaction Information

This may include products purchased, order history, subscription information, returns, refunds, shipping information, transaction amounts, discount usage, and related customer-service information.

Payment Information

Payments are processed through Shopify and applicable payment providers.

We may receive transaction confirmations, payment status, payment-method type, billing details, and related information. We generally do not receive or store your complete payment-card number.

Velmere and Enchanta Participation Information

If you enroll in Velmere or participate in another Enchanta experience, we may collect information associated with that experience, such as your enrollment status, selected preferences, fictional classifications or Sigils, participation history, progress, membership level, communication preferences, and similar information.

Account Information

If account functionality is available, we may process login information, account preferences, saved addresses, order history, and account activity.

Communications

We may collect information you send us through email, customer service, forms, surveys, reviews, contests, promotions, or other communications.

User Content

We may collect photographs, artwork, reviews, comments, submissions, contest entries, fan content, or other material you voluntarily submit.

Device and Usage Information

When you use our Services, we and our providers may automatically collect information such as:

  • IP address;

  • browser and device type;

  • operating system;

  • device identifiers;

  • cookie and advertising identifiers;

  • approximate location derived from IP address;

  • referring and exit pages;

  • pages viewed;

  • links clicked;

  • shopping and browsing activity;

  • interaction with advertisements or communications;

  • timestamps; and

  • diagnostic, performance, security, and log information.

Marketing and Advertising Information

We may receive information concerning advertising interactions, campaign attribution, marketing preferences, email engagement, and audiences used to measure or personalize advertising, subject to applicable law and your privacy choices.

3. HOW WE COLLECT INFORMATION

We may collect information:

  • directly from you;

  • automatically through your device or browser;

  • through Shopify and ecommerce providers;

  • from payment processors;

  • from shipping and fulfillment providers;

  • from analytics providers;

  • from advertising and social-media platforms;

  • from email and marketing providers;

  • from fraud-prevention and security providers;

  • from publicly available sources; and

  • from other parties where permitted by law.

4. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

  • operate and provide the Services;

  • process and fulfill orders;

  • process payments;

  • provide shipping and delivery;

  • administer returns and refunds;

  • create and maintain accounts;

  • administer Velmere enrollment;

  • deliver requested Velmere and Enchanta content;

  • administer subscriptions and memberships;

  • provide customer support;

  • authenticate users and prevent fraud;

  • protect our customers, systems, rights, and property;

  • communicate about orders and services;

  • send marketing where permitted;

  • personalize content and experiences;

  • understand how the Services are used;

  • conduct analytics;

  • measure and improve advertising;

  • advertise Enchanta products and services;

  • conduct surveys, promotions, contests, and giveaways;

  • develop and improve products, experiences, games, content, and services;

  • maintain records;

  • enforce our Terms;

  • establish, exercise, or defend legal claims;

  • comply with legal obligations; and

  • conduct other purposes disclosed when information is collected.

5. LEGAL BASES FOR PROCESSING

Where laws such as the GDPR or UK GDPR require a legal basis, we may process personal information based on:

Contract: where processing is necessary to provide something you requested, fulfill an order, administer a subscription, or provide an Enchanta service.

Consent: where you have given consent, including for certain marketing, cookies, analytics, or advertising technologies where required.

Legitimate Interests: where processing is reasonably necessary for legitimate business interests such as security, fraud prevention, customer service, analytics, service improvement, and operating our business, provided those interests are not overridden by your rights.

Legal Obligation: where processing is necessary to comply with applicable law.

You may withdraw consent at any time where consent is the basis for processing, without affecting processing that lawfully occurred before withdrawal.

6. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to providers that help operate Enchanta, including:

  • Shopify and ecommerce providers;

  • payment processors;

  • shipping, postal, logistics, and fulfillment providers;

  • cloud-hosting and technology providers;

  • email and marketing providers;

  • analytics providers;

  • advertising platforms and networks;

  • social-media platforms;

  • customer-support providers;

  • security and fraud-prevention providers;

  • accountants, attorneys, insurers, and professional advisers; and

  • governmental or regulatory authorities where legally required.

We may also disclose information in connection with a business transaction such as financing, reorganization, sale, transfer, merger, or acquisition involving all or part of Enchanta, subject to applicable law.

7. SHOPIFY

Our store is powered by Shopify.

Shopify may process personal information when you visit the store, make purchases, use Shopify-powered checkout functionality, or interact with Shopify services.

Shopify's processing is also governed by its own applicable privacy documentation.

8. ANALYTICS AND ADVERTISING

We may use analytics and advertising technologies from providers such as Google, Meta, TikTok, Shopify, and other platforms.

These technologies may use cookies, pixels, tags, APIs, device identifiers, or similar technologies to understand activity, measure advertising, attribute purchases, create or measure audiences, and, where permitted, personalize advertising.

Depending on applicable law and our configuration, certain disclosures for targeted or cross-context behavioral advertising may be considered “sharing,” “sale,” targeted advertising, or similar regulated activity even where no money is exchanged for personal information.

Where required, we provide mechanisms to opt out or withhold consent.

9. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies as described in our Cookie Notice.

Depending on your location, non-essential analytics or advertising technologies may not operate until you provide consent.

You can use available cookie/privacy controls to change eligible preferences.

10. EMAIL MARKETING

If you subscribe to marketing or enroll in an experience that includes communications, we may send email consistent with your choices and applicable law.

You can unsubscribe from marketing using the unsubscribe link contained in marketing emails.

We may continue sending non-marketing messages necessary for orders, subscriptions, accounts, security, or other services you request.

11. CHILDREN AND TEENS

Enchanta is an all-ages fantasy brand, but our general online data-collection services are not intended to collect personal information directly from children under 13.

You must be at least 13 to provide personal information directly to Enchanta through general enrollment, account, email-list, community, or submission features unless we specifically establish a separate legally compliant child-directed experience.

Users between 13 and 17 should participate with permission from a parent or legal guardian.

If we learn that we collected personal information directly from a child under 13 without legally sufficient parental authorization, we will take appropriate steps to delete it.

Parents or guardians who believe a child under 13 has submitted personal information should contact enchanta.universe@gmail.com.

12. INTERNATIONAL TRANSFERS

Enchanta is based in the United States.

If you access the Services from another country, your information may be processed in the United States and other countries where our providers operate.

Where required, we or our providers use recognized legal mechanisms or safeguards for international transfers of personal information.

13. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Notice, including providing Services, maintaining business and transaction records, fulfilling legal and tax obligations, resolving disputes, preventing fraud, enforcing agreements, and protecting legal rights.

Different categories of information may have different retention periods.

We may retain some information after an account, enrollment, or subscription ends where reasonably necessary or legally required.

14. YOUR PRIVACY RIGHTS

Depending on where you live, you may have rights concerning your personal information, potentially including rights to:

  • request access;

  • request correction;

  • request deletion;

  • receive a portable copy;

  • object to or restrict certain processing;

  • withdraw consent;

  • opt out of certain targeted advertising;

  • opt out of certain sales or sharing;

  • limit certain uses of sensitive personal information where applicable;

  • appeal certain privacy decisions; and

  • receive equal service without unlawful discrimination for exercising privacy rights.

These rights vary by jurisdiction and may be subject to exceptions.

To make a request, email enchanta.universe@gmail.com with the subject line Privacy Request.

We may need to verify your identity before fulfilling a request.

Where permitted, an authorized agent may submit a request on your behalf, subject to verification requirements.

15. U.S. STATE PRIVACY DISCLOSURES

Residents of certain U.S. states may have additional rights under applicable comprehensive privacy laws.

Where Enchanta is legally subject to such laws, we will honor applicable rights.

Categories of personal information we may collect include identifiers, customer records, commercial information, internet or electronic-network activity, approximate geolocation, inferences, user-submitted content, and other information described in this Notice.

We collect and use those categories for the purposes described above.

We may disclose relevant categories to service providers, processors, payment providers, analytics companies, advertising partners, social platforms, logistics providers, and other recipients described in this Notice.

Enchanta does not sell personal information for money.

Certain advertising or analytics disclosures may nevertheless qualify as “sale,” “sharing,” or targeted advertising under particular state laws. Where applicable, you may use our privacy controls or contact us to exercise an opt-out right.

Where legally required, we recognize qualifying browser-based opt-out preference signals such as Global Privacy Control.

16. NEVADA PRIVACY RIGHTS

Nevada residents may submit qualifying privacy requests concerning covered information under applicable Nevada law.

Where applicable, Nevada consumers may request to review or update certain covered information and may submit verified requests regarding covered information as provided by Nevada law.

Requests may be sent to:

enchanta.universe@gmail.com

Subject: Nevada Privacy Request

17. EUROPEAN ECONOMIC AREA AND UNITED KINGDOM

If applicable European or UK data-protection law applies to our processing, you may have rights to access, rectify, erase, restrict, object to processing, obtain portability, and withdraw consent.

You may also have the right to complain to the data-protection supervisory authority responsible for your location.

Enchanta is operated from the United States.

18. DO NOT TRACK AND PRIVACY SIGNALS

Some browsers provide “Do Not Track” settings. Because there is not one universally applicable standard governing all Do Not Track signals, our Services may not respond to every such signal.

Where applicable law requires recognition of a legally recognized opt-out preference signal, such as Global Privacy Control, we will endeavor to process the signal as required.

19. SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

No internet transmission, website, database, or storage system can be guaranteed to be completely secure.

Please see our Security page for additional information.

20. THIRD-PARTY LINKS AND SERVICES

Our Services may contain links to third-party websites, social networks, platforms, or services.

Their privacy practices are governed by their own policies. We encourage you to review those policies before providing personal information.

21. CHANGES TO THIS NOTICE

We may update this Privacy Notice as our Services, technology, providers, or legal obligations change.

We will post the updated Notice and revise the “Last Updated” date.

Where required, we will provide additional notice or obtain consent for material changes.

22. CONTACT US

Questions, requests, or concerns regarding privacy may be directed to:

Nina Bustamante
Enchanta
Henderson, Nevada, United States
Email: enchanta.universe@gmail.com

For formal correspondence requiring physical delivery, contact us for our designated mailing address.